Many people have carefully and beautifully explained why the persistent nature of what my cancer-friends call "Pinktober" does not help people who have/had breast cancer and most of the time, why it doesn't help us get closer to a cure for stage 4 breast cancer, which is the kind that kills (and thus the kind we need a cure for, and no, mammograms won't save us from stage 4).
So, here's a list of things you can do instead of sharing the color of your bra or some other random chain, and instead of spreading Komen-pink madness, and instead of using hashtags suggested by your nearest chain clothing store, online store, kick-boxing store, or other capitalist store.
I want you to buy, do, and consume in ways that either actually help and lift up and contribute to the lives of people who HAVE HAD or HAVE breast cancer, OR that offer monetary support, or funds, or links, or support to groups that actually are working on curing stage 4 breast cancer.
We need a cure. Thanks for your awareness, we've got it now. Now we need a cure for stage 4. So if you're gonna hashtag, it's #stage4needsmore or #metavivor.
Chelsey is a digital storyteller, geek, mama, researcher and yogi. She loves to make things and her favorite food is artichokes.